Product Schema Checker for AI Search

What this checker tests

• Product schema (@type Product) presence — the baseline signal AI needs to identify your page as a product
• name and description — the text AI agents extract for answers
• Identifiers: sku, gtin, gtin13, gtin8, or mpn — at least one required for cross-platform matching
• offers.price, priceCurrency, and availability — real-time purchase signals AI shopping agents read
• brand — entity linking for brand-aware AI queries
• image — hero image URL for visual search and shopping graphs
• additionalProperty — structured attributes (size, color, material) for filtering and comparison

Product schema checker FAQ

What is silent exclusion in product listings?

Silent exclusion happens when your product page is live and indexed, but AI search engines cannot extract the structured data they need to surface your product in AI-generated answers. Adobe found 46% of retailer content falls into this category — the traffic simply never arrives, and you won't see it in Search Console.

Why does Product schema matter for AI search?

AI search engines, shopping agents, and recommendation engines extract answers from structured data, not keyword density. Without Product schema, AI cannot identify your page as a product, extract its price, or compare it to alternatives. A page with perfect traditional SEO can still be invisible to AI search if it lacks schema.

How do I add Product schema to my product pages?

Add a JSON-LD script tag with @type Product to every product page, including name, description, price, availability, and at least one identifier (SKU, GTIN, or MPN). Most Shopify OS 2.0 themes output basic schema — verify with this checker or Google Rich Results Test. The AI Product Page Optimizer can generate and validate schema automatically.